MKTG Student Edition/ 5th Edition

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Description

This MKTG Student Edition/5th Edition textbook is a valuable resource for anyone studying marketing. With a focus on consumer behavior and strategies, this book is authored by Charles W. Lamb, Carl Mcdaniel, and Joseph F. Hair. The book is published by Cengage South-Western and has 400 pages.

The book measures 10.7 inches in length, 8.5 inches in width, and 0.7 inches in height. It weighs 34.5 ounces and is in trade paperback format. The book is written in English and was published in 2011. The book's genre is business and economics, with a focus on marketing strategies and general consumer topics.

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